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We are Ian, Sarika & Ellyla, a family of three on a mission to help create change.

Our brand was born from our love of India, its high quality & unique handicraft teamed with a desire to make sustainable and ethically made fashion affordable. By being transparent about the processes involved in making your bag, the fibres and how they are grown, farmed and sourced we want you to love, look after and use your bag for longer.

Named after our child we have made a commitment to act with transparency and integrity throughout, creating a fairer fashion future for our children to enjoy.

Our accessories are hand made by small teams of skilled artisans in India who have perfected their skills through years of knowledge and traditional techniques that have been passed down through generations.
We empower our artisans by providing them with a platform to perform.
Classic and timeless in design, all our accessories are designed by Sarika in the UK.
Suitable for women of all ages, and we encourage you to by repair, reuse and recycle where possible.


This year we spent three incredible weeks travelling around India, meeting family, friends and factories whilst consuming an array of exciting food! Here are some of the best bits....

Delhi 2023

Agra 2023

Rajasthan 2023

Factory Visits  2023

Amritsar 2023

Keiran Hammond
Videography / Photography
Instagram: @kernowkiz

L Y D I A   C O O K E 
Model | Environmentalist | Humanitarian

Jessica Apps Photography 

Contact Ian or Sarika

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& The Creatives

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